Can Your Business Bolster America’s Standing Abroad

Keith Reinhard – Helping Business Lead Public Diplomacy

November 15, 2006

With nearly 50 years in marketing, Keith Reinhard knows when a brand is in trouble. Alarmed with the decline of America’s standing abroad, Reinhard has conducted international research on the rise of anti-Americanism around the world and presents business solutions to the challenges of public diplomacy.

Keith Reinhard, Chairman Emeritus of DDB Worldwide, one of the largest advertising firms in the world, is founder and President of Business for Diplomatic Action (BDA). A nonprofit organization, BDA addresses the decline of the United States’ standing in the world and engages the business community in citizen diplomacy. BDA serves a range of multinational members, among them McDonald's, ExxonMobil and Microsoft Corporation.

Moderator: The Hon. John Menzies, U.S. Ambassador, retired; President, Board of Directors, U.S. Center for Citizen Diplomacy.